 Posté : 21-11-2022 06:36
Audiomack says its new monetization tool, called ‘Supporters’, is “a first-of-its-kind feature in music streaming”.
Once a fan buys a badge, Audiomack says that their contribution “is forever memorialized” on their Audiomack profile and the artist’s individual song or album page.
“With Supporters, Audiomack is treating artists as they see themselves — as entrepreneurs building profitable careers,” Dave Macli, Audiomack co-founder and CEO said.
“Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”
It’s an interesting development given the increased importance of direct-to-fan monetisation and digital gifting tools on apps like TikTok, Twitch, Instagram and YouTube, as well as the use of platforms like Patreon and OnlyFans by online creators and influencers.
To participate in Supporters, artists must apply for and gain access to Audiomack Monetization Program (AMP), or distribute their music to Audiomack through its participating partners, including but not limited to Warner Music Group and DistroKid, as well as Amuse, AudioSalad Direct, EMPIRE, FUGA, Stem, and Vydia.
Artists can also engage directly with their fans who support them through a variety of messaging options, and share exclusive content and limited offerings.
Supporters are ranked on three levels:
First are the first supporters for a release; Top are the supporters who contributed the most and Latest are the most recent supporters.
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